Born and raised in Russia, I moved to Portland, Oregon, to discover my path. While majoring in psychology and researching the impact of sex education in schools on teen and adult behavior, relationships, and health, I recognized the need for a media organization dedicated to sexual health and reproductive rights – something that didn't exist in Russia at the time.
I passionately built this organization, but eventually had to close it due to political circumstances. Though I reopened in New York, I realized I wasn't fulfilling my true purpose, as similar organizations already existed there. However, this experience taught me invaluable lessons as I learned everything from scratch with my team – from people management to designing social media posts, conducting research, and organizing events.
Throughout this journey, I reconnected with my creative roots – which trace back to my childhood painting studies and summer photography classes in New York and Los Angeles. I discovered my passion for creation – designing social media content, editing videos, building websites, developing packaging, and creating brand books. I loved every aspect, especially finding the 'why' behind brands. This led me to pursue marketing at NYU, which I recently completed ahead of schedule, opening doors to new creative opportunities.
But life isn't just about work. I find joy in hiking and skiing, listening to the snow whisper as I descend mountains. Surfing connects me to nature as my heartbeat synchronizes with the waves. I cherish simple pleasures: walking through New York's rainy streets while listening to music, and hosting warm dinner gatherings where friends and family share smiles and love. I'm Elena. And you?
